How to do corporate branding without being in your face – employees are your brand ambassadors

Do you know why most professionals have a dream company that they’d like to work for? Do you know why you like to use a particular brand’s products over and over again? The answer lies in successful corporate branding. A survey revealed that 86% of buyers were ready to pay more for a brand with a great reputation and that 84% of job seekers consider brand image major criteria whilst looking for jobs.

Corporate branding today has evolved from the traditional definition of customer satisfaction. Today, a company’s image permeates through all its internal and external aspects. In this crowded marketplace, don’t pick up the microphone to have your company’s voice get lost in the sea of noises. Instead, stand out from the crowd by actions and gestures that deliver a promising experience. 

Internal Branding

Employees – Your employees are your first line of defense when it comes to the battle of subtle branding. How can you expect your employees to make others believe in your brand when they themselves don’t? A company must recognize hard-working employees, have attractive incentive programs in place for the target achievers and show them that they care. This will empower them to not only win over your customers but also attract potential talent.

Trade partners – Your brand image can make a whole lot of difference when it comes to your dealers, suppliers, channel partners, and so on. Having a strong image will make your partners have faith in you and motivate them to stick with you over your competition. How do you ensure this loyalty and faith then? Do what most others neglect. Be there for your partners whenever they need you and not just when you need them. Surprise them with little gestures of kindness in the form of gifts once in a while to reassure them of their worth. 

External Branding

Customers – Your customers are at the top of the pyramid of your branding strategy. Leaving not just a good but a long-lasting impression on their minds can solidify your hold over the market. If you want your customers to positively associate with your brand, then you must understand your target audience and their needs and expectations. Simple things like full customer support and occasional gifts to loyal customers can help you develop a strong bond with them.

Corporate branding with corporate gifting ideas is all about communicating what your brand stands for and reaffirming everyone’s belief in it. When your employees, business partners and customers have your back out there, even the sky becomes too low a limit for your company.