What do Rihanna, Lebron James, and your top dealers have in common? They all deserve the star treatment – and premium dealer schemes deliver just that.
These prestigious programs give your brand representatives the red carpet experience through exclusive access, rewards, and privileges.
However, not many companies know how to effectively cultivate their “stars”. They don’t realize the significant uplift that can come from making their dealers feel like the number priority they are with tailored incentivization.
This article will explore how the right premium dealer incentive program turns your heavy hitters into fiercely loyal brand ambassadors.
Premium Dealer Schemes: What Are They?
Premium dealer schemes involve giving special rewards, discounts, and privileges to a company’s leading dealers and distributors. For example, a company may offer free products, additional discounts on future purchases, or access to exclusive services and events.
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Companies may have different criteria for defining their top dealers – this could be based on sales volumes, growth percentage, customer satisfaction scores or other key performance indicators. The goal is to incentivize dealers to sell more of the company’s products and strengthen their association with the brand.
Benefits of Premium Dealer Schemes
Premium dealer schemes provide several benefits, both for the company as well as their dealers:
- Increased Sales: By offering additional incentives, companies can motivate their dealers to push and sell more of their products. This directly translates into higher sales.
- Dealer Loyalty: Preferential treatment makes dealers feel valued and builds loyalty towards the brand. Dealers are likely to promote and stock those brands that offer such schemes.
- Competitive Advantage: These schemes help companies differentiate themselves and stay ahead of competition who may not offer similar benefits.
- Customer Reach: Premium dealers have wider distribution and customer reach. Incentivizing them improves product visibility and makes it easier for companies to access new markets or customer segments.
- Data Collection: Companies get access to important data like sales figures, customer feedback, marketing statistics etc. from their top dealers, which supports decision making.
- Improved Service: Top dealers are often provided specialized training and support. This improves customer service standards and satisfaction.
How Titan Corporate Gifting Can Help You Implement Premium Dealer Schemes
Reward and recognize your top-performing dealers with premium gifts from Titan Corporate Gifting. With a wide selection of gifting solutions, you can show your dealers how much you value their partnership. Choose from:
- Watches: Analog and digital watches for every occasion, celebrating your dealers’ achievements and success.
- Hearables: Advanced wireless headphones and earbuds reflecting Titan’s precision technology. Customized audio gear becomes a daily accessory that honors your loyal dealers.
- Gold/Silver Coins: Exquisite Tanishq gold and silver coins combining precious metals with signature Tanishq artistry, reflecting timeless elegance.
- Gift Cards: Versatile Titan gift cards, allowing dealers to choose from a wide array of high-quality accessories. Corporate custom gifts cards demonstrate you understand each dealer’s individual preferences.
In Conclusion
Implementing well-planned premium dealer schemes can give companies a distinct competitive edge and boost sales performance. However, the rewards and privileges need to be designed thoughtfully based on dealer preferences, budgets and ROI expectations.
